A bright idea for more balanced hair color. Innersense's violet shampoo thoroughly yet gently cleanses hair and tones color by neutralizing brass and orange while boosting brilliance. Nourishing apple and rice extracts draw in moisture, resulting in hair that looks and feels healthy. Monoi oil shields strands from the elements, keeping color brighter for longer. Ideal for blonde and gray hues, this vegan formula works across all hair types and textures.